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Latino buying power is projected to be $2.6 trillion in just about three years, representing a nearly 150% increase in the last decade.
Today, Latinos make up almost 19% of the U.S. Population but have contributed to more than half of the total population growth over the past 10 years.
55% say they are more likely to buy products from brands that advertise on content featuring someone from their identity group.
Over the last 10 years, the number of latino-owned businesses has grown 34% compared to just 1% for all others.
Latinos represent the fastest growing economy in the world. By 2025, the U.S. Latino GDP is on track to become the 5th largest GDP — the fastest growing among developed economies.
If U.S. Latinos were a stand-alone country, they would account for the 8th largest GDP in the world — larger even than the GDPs of Italy, Brazil or South Korea.
The U.S. latino population is growing six times faster than non-Latinos.
1 million U.S. Latinos will turn 18 this year and every year for the next 20 years.
73% growth in mobile phone purchases.
79% growth in luxury car purchases.
U.S. Latinos accounted for nearly 80% of all net new businesses created.
U.S. Latino-owned businesses increased by 47%, while non-Latino owned businesses decreased by 2%.
By 2050, the total potential U.S. labor force would grow to 219 million.
U.S. Latinos will account for nearly 1 of 3 working age Americans.
93% growth in home improvement sales.